“We Used Powerful Rebranding to Generate Interest in Solar Stack.”


With energy prices on the rise, more and more people are installing solar panels on their roofs. As they search for installers, DOUBLE DOWN realized that their name and branding did not resonate with potential customers. They needed to better communicate that they were in the solar industry.


We did a thorough brandstorm (intake) of DOUBLE DOWN and used what we learned to develop a plan to guide DOUBLE DOWN through a total rebranding process. We started with renaming the company Solar Stack, to reflect the company’s solar roots. Next, we moved forward with creating a new logo, which used interlocking rings to represent both the sun shining on the earth, and the physical connection between Solar Stack’s pedestals and the solar panels that are secured to them. With all the updated elements in place, we then launched the Solar Stack rebrand via a website, video, and a host of additional marketing materials.

Value Delivered

The results speak for themselves. At the start of the process, DOUBLE DOWN had an outdated look and feel. With its new name and vibrant color palate, Solar Stack was given a more current appearance and had become well-positioned as a reputable player in the solar industry.

Other Successes



Jodee Post-Mastectomy Fashions is a nationwide designer, manufacturer, and retailer of mastectomy bras, breast forms, and mastectomy swimwear. The company’s understanding of the unique post breast surgery needs of women has enabled them to offer one of the largest selections of post-mastectomy and after-breast surgery bras in the world. Through quality craftmanship and compassionate, and knowledgeable customer care—delivered by its trained and certified Mastectomy Fitting Counselors, the company remains committed to restoring balance to a woman’s appearance, and balance to her life.


Slone Partners

Slone Partners: boutique recruiting and executive search firm specifically focused on the life sciences, biotech and cybersecurity industries: Scope includes the design and development of a CIM (Confidential Information Memorandum) deck as Adam Slone (the founder and chairman) is looking to exit after 21 years at the helm. Scope also includes a Brand Essence Video (BEV). Future opportunities include a Website refresh or redesign and a potential AOR relationship. [Successfully delivered a CIM Deck A/ Version one we describe as a the Brookes Brothers version contrasted by an edgier B deck with more of a story arc and a bold Hugo Boss look and feel.



MyPhoto was created with a single mission: to create the easiest and fastest way possible to allow anyone to get photos off their phone and into their home. This innovative service enables users to take their most cherished moments from their camera roll and print them directly onto incredible handcrafted, high-quality photo gifts and décor. These true pieces of artwork for walls, desks and shelves can be created and personalized via a free, easy-to-use app, in just 5 minutes. Best of all, finished products arrive in customers’ homes in only 5 days.


Let’s Build Something Better Together


We launched!

(our new site that is)

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