Divers Direct
Driving deep digital efficiency—transforming an eCommerce brand into a high-performance revenue engine.
Overview & Challenge

Project Overview

Divers Direct partnered with BrandStar Digital to rebuild their marketing infrastructure and achieve a sustainable 5x ROAS. The initiative aimed to modernize their digital ecosystem, increase campaign efficiency, and drive measurable revenue growth.

The Challenge

The brand faced rising acquisition costs and limited visibility from a previous agency. With slow reporting and underperforming campaigns, Divers Direct needed a partner capable of delivering clarity, speed, and profitability through data-led performance marketing.

$3.2M
Revenue (2023) — Generated through optimized ad spend and strategic targeting.
17.08%
Efficiency Rate — Surpassed annual eCommerce performance goals.
5x
ROAS — Achieved sustained profitability with improved budget control and ad precision.
Approach & Impact

Our Approach

  • Deployed full-funnel ad strategy across Google, Meta, and paid social.
  • Managed email marketing through automated flows and segmentation.
  • Provided creative visual assets through a dedicated retainer model.
  • Enhanced attribution tracking and reporting to improve transparency.
  • Focused on optimizing ROAS while reducing overall ad spend.

Results & Impact

BrandStar Digital’s strategy produced a leaner, smarter marketing system that exceeded efficiency benchmarks. By streamlining ad delivery and refining creative strategy, Divers Direct achieved significant revenue growth and improved year-over-year profitability.