PreBorn!
Scaling generosity through digital innovation — transforming online giving into measurable growth.
Overview & Challenge

Project Overview

PreBorn! partnered with BrandStar to modernize its fundraising strategy and drive online donations through data-backed digital campaigns. The goal was to replace traditional media dependency with scalable, performance-driven fundraising channels.

The Challenge

The organization faced declining returns from legacy marketing and needed a digital infrastructure that could reliably convert interest into donations. BrandStar’s mission was to test, refine, and optimize a full-funnel digital strategy capable of sustaining long-term growth.

6.25x
ROAS (2022 Q4) - Achieved from 2,225 donations during the test phase.
10.75%
Conversion Rate (2023) - Nearly doubled year-over-year donor efficiency.
$1.52M
Total Spend (2024 YTD) - Generated consistent ROI across evergreen and campaign windows.
Approach & Impact

Our Approach

  • Designed and executed a full-funnel paid media and forecasting plan.
  • Managed digital and social ad campaigns across multiple platforms.
  • Implemented conversion-focused SEO, tracking, and attribution.
  • Developed optimized WordPress pages to support donor engagement.
  • Delivered ongoing bi-weekly reporting and creative optimization.

Results & Impact

The program delivered exponential growth in donations and return on ad spend (ROAS). Through precise targeting and creative refinement, PreBorn! achieved sustained year-over-year growth, establishing a digital-first fundraising model with scalable ROI.