McDonalds
Where Imagination Becomes Reality. Bringing a 3D anime world to life.
Overview & Challenge

Project Overview

When a global client approached BrandStar Studios with the challenge of creating a commercial that seamlessly combined real people with a 3D anime-style world, time wasn’t on our side. The concept demanded technical precision, cinematic quality, and execution at lightning speed - all while staying emotionally engaging for audiences worldwide.

The Challenge

Most productions of this scale rely on long render times and extended post-production workflows. But our client needed a fully immersive, anime-inspired environment built, shot, and delivered in real time. The creative vision required blending live-action talent with Unreal Engine-generated worlds - a task that demanded both artistry and innovation.

25.4M+
TV Impressions Reached over 25 million viewers across U.S. markets within two weeks of launch, driving national awareness and conversation around the brand.
40%
Faster Delivery Timeline Completed the entire production cycle nearly half the time of a standard commercial shoot - proving the efficiency of real-time virtual workflows.
2.3x
Engagement Lift Generated more than double the average engagement rate compared to the client’s previous campaign, highlighting the power of immersive storytelling.
Approach & Impact

Our Approach

BrandStar Studios brought together an in-house production team and Unreal Engine experts to design a custom 3D anime universe that felt authentic and cinematic.

  • Virtual Production: Created a fully realized 3D anime environment in Unreal Engine.
  • Hybrid Filmmaking: Integrated live-action footage with virtual scenes to achieve a cohesive aesthetic.
  • Rapid Collaboration: Our mix of in-house specialists and remote freelancers allowed for round-the-clock progress without sacrificing quality.
  • Delivery Excellence: Delivered full production assets including a-roll, b-roll, studio plates, renders, audio, and BTS content - all under tight deadlines.

Results & Impact

The final spot captivated audiences with its fresh visual style and emotional depth, proving the power of real-time virtual production for major brands.