BELatina, a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar , a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production.
Led by industry veteran Lisa Cavalli, California-based BELatina was launched in 2019 and has continued to create awareness about stories that matter. The platform aims to inform readers with thoughtful, long-format, researched journalism by reporting and sharing in-depth stories, illuminating untold truths, unpacking forgotten histories, and amplifying new unapologetic perspectives.
The merger aims at leveraging compelling storytelling that connects brands to the growing US Hispanic Market both through the existing platform, as well as through the launch of a lifestyle television show for the Hispanic-woman focusing on women's issues from health to food to family. The BELatina lifestyle television show is set to launch in the fourth quarter of 2021 and will broadcast on Lifetime Television.
"The merger with BELatina is a great addition to our integrated production and marketing offerings, building on and expanding our services while connecting people with brands to do life better," said Mark Alfieri, Founder & CEO of BrandStar. "We very much look forward to working with a partner who has a proven track record of success with this evolving audience."
"BELatina unpacks and celebrates this monumental cultural shift, to create even more space for the evolution of Latin/Afro-Latinx empowerment across multiple themes and channels," said Lisa Cavalli, Managing Partner for BELatina.com. "BELatina creates content through a solid foundation of Latinx writers looking through the cultural lens of today's Latina. BELatina sets itself apart from other digital Latina publications through the opportunity to amplify stories via social partner media channels, because of the social network and expertise we bring to the table, unmatched by anyone in today's media space. Our platform connects US Latina audiences in language, in culture and in context."
As a multimedia platform, BELatina focuses on topics such as education, voices, community, and healthy living through mind and body wellness. BELatina unpacks and celebrates the monumental cultural shift marked by women of color, to create even more space for the evolution of Latina/Afro-Latinx empowerment across multiple themes and channels. BELatina uses data, technology and compelling storytelling that connects brands to this powerful audience at scale.
Cavalli's experience includes the founding of HipLatina in 2014. A leading digital lifestyle platform for Hispanic women, HipLatina reached more than four million consumers per month via email, web, social media, and mobile apps, before being sold in 2018.
BrandStar is a fully horizontally and vertically integrated production company offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production. Founded by Mark Alfieri, BrandStar's award-winning TV programming airs on Lifetime Television, Bloomberg, FOX Business, and numerous syndicated outlets, and includes shows such as Designing Spaces, currently in its 15th year, The Balancing Act, in its 20th year, Inside the Blueprint and Access Health.
BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. We offer everything you would find at a full-service marketing firm, but with a twist – our focus is on positively impacting people's lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, we've succeeded in giving startups a national footprint, and national companies a global one. For additional information, visit www.brandstar.com.
BELatina is a leading Latina digital platform spanning fashion, politics, technology, celebrities, health, beauty, work, sex, friendship, food and more. BELatina's smart, informative and fun editorial aims to inspire its core Latina audience to be the best versions of themselves, and compel them to reach outward, especially with regard to human and women's rights. Our team of Latina/Afro-Latinx writers and editors are from diverse backgrounds with an endless range of interests. At our core, we're in search of experiences that could change our mind, and could change our life. For additional information, visit www.belatina.com.
Kreps PR & Marketing
Crackle Parent’s Stock Hits Record High On BrandStar Venture, Plan For Ashton Kutcher-Produced ‘Going From Broke’Jul 10,2022
BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of InnovationNov 19,2021
BELatina Merges with BrandStarMar 24,2021
Vanilla Ice to host new home makeover showJan 07,2021
BrandStar Studios Invests Millions in Technology and Equipment to Provide Virtual Production, Augmented Reality and Mixed Reality Capabilities in Real-TimeSep 23,2021
Wizard Digital Merges with BrandStarMar 07,2023
Miami Social Marketing Merges with Kreps PR, Becomes KrepsSocialMay 09,2022
‘Military Makeover with Montel’ and Indiana Partner, Patrick Industries, Select Stupar Family from Michigan City, IN for its Next MakeoverApr 19,2022
Military Makeover with Montel Welcomes Global City Development as a Major Supporter of the Ziegler Family Home MakeoverMar 30,2022
Military Makeover with Montel in Partnership With Patrick Industries Is Heading To Indiana To Makeover The Home Of A Deserving VeteranFeb 04,2022
LA-based Roninfilm Partners with BrandStar to Form BrandStar FilmJan 02,2022
Competitive Edge Talk Show Hosted by Montel Williams Leads Innovative Slate of Offerings at BrandStar Sports & EntertainmentDec 28,2021
Rap legend and Home Makeover Expert Vanilla Ice Partners with BrandStar Studios to Launch “The Vanilla Ice Home Show”Dec 14,2021
Soon to Air New Morning Lifestyle Show BELatina Introduces Hosts Dr. Karent Sierra and Chef James TahhanDec 07,2021
Kristen Rose Agency in Palm Beach Merges with Kreps PRNov 02,2021
BrandStar Studios Invests Millions in Technology and Equipment to Provide Virtual Production, Augmented Reality and Mixed Reality Capabilities in Real-TimeSep 24,2021
Military Makeover with Montel Launches Michael Daniels Home MakeoverMay 20,2021
BrandStar Launches Sports & Entertainment Division Providing Marketing and Branding for Athletes and Celebrities, along with Montel Williams-Hosted Television ShowMar 26,2021
BELatina Merges with BrandStarMar 23,2021
BrandStar Takes Home 2021 Telly AwardsMar 23,2021
Kreps PR Merges with BrandStarFeb 23,2021
Digital Marketing Expert Todd Paton Releases a New Book on Navigating the Complex Digital Marketing ArenaMay 10,2022
BrandStar Announces NextGen Website LaunchApr 26,2022
BrandStar Named Advertising Agency of Record for Alan B. Levan | NSU Broward Center of InnovationDec 21,2021
Maximizing Branded Entertainment OpportunitiesNov 01,2022
GRUP MEDIAPRO, BrandStar Studios sign a multi-year agreement to offer state-of the-art virtual production at new studio in Miami-Dade CountyJun 20,2023